earthbath Coat Brightening Shampoo adds extra sparkle and brilliance to coats of all colors. We blended a special selection of optical brighteners with gentle cleansers and lavender oil for a wonderfully aromatic and mild shampoo that helps brighten coats. This shampoo will leave your best friend’s coat shiny, soft, plush, and smelling naturally fresh. Will not wash off topical flea applications. Safe for all animals over 6 weeks old.